Privacy Policy

Last Updated: 16 October 2026

1. Introduction

Flux Visuals Limited ("Flux Visuals", "we", "us" or "our") is committed to respecting and protecting your privacy.

This Privacy Notice explains how we collect, use, store, disclose and protect personal information when you:

  • Visit our website at www.fluxvisuals.uk;

  • Contact us or enquire about our services;

  • Become a client, supplier or business contact;

  • Participate in photography, videography, interviews or documentary productions;

  • Appear in images or recordings captured during our work;

  • Engage with our marketing materials or social media channels.

We process personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and, where applicable, the Privacy and Electronic Communications Regulations (PECR).

2. Who We Are

Flux Visuals Limited is a UK-registered company specialising in professional photography, videography, aerial imaging, drone surveying, documentary production and visual media services.

Company Name: Flux Visuals Limited
Company Registration Number: 17154454
Website: https://www.fluxvisuals.uk
Email: info@fluxvisuals.uk

For the personal information that we determine the purposes and means of processing, Flux Visuals Limited acts as the data controller.

Where we process information exclusively on behalf of a client under their instructions, we may instead act as a data processor. The respective responsibilities will be established through our contractual arrangements.

3. Information We Collect

Depending on your interactions with us, we may collect and process the following categories of personal information.

3.1 Website Visitors

Information may include:

  • Internet Protocol (IP) addresses;

  • Browser type and device information;

  • Pages visited and interactions with our website;

  • Website performance and diagnostic information;

  • Cookie preferences and, where applicable, analytics information.

3.2 Clients, Suppliers and Business Contacts

Information may include:

  • Name and job title;

  • Company or organisation;

  • Email address and telephone number;

  • Business correspondence;

  • Project requirements and commercial enquiries;

  • Contractual and billing information;

  • Records of services provided and relevant project communications.

3.3 Photography, Videography and Documentary Contributors

Where individuals are photographed, filmed or interviewed, we may collect:

  • Images and video recordings featuring identifiable individuals;

  • Voice and audio recordings;

  • Names, professional roles and relevant biographical information;

  • Interview responses, personal experiences and recollections;

  • Signed contributor agreements, release forms and associated permissions;

  • Other information voluntarily disclosed during production.

Some recordings may contain sensitive personal information, including information about health, beliefs or other protected characteristics. Where such information is processed, we will identify an appropriate lawful basis and any additional legal condition required.

3.4 Drone and Aerial Imaging

Our aerial photography, videography, LiDAR and mapping activities may incidentally capture identifiable individuals, vehicles, property or other personal information.

We take reasonable steps to limit unnecessary collection and restrict the use of identifiable information where it is not relevant to the intended project.

4. How We Use Personal Information

We may use personal information to:

  1. Respond to enquiries and communicate with prospective clients.

  2. Prepare quotations, proposals, contracts and project documentation.

  3. Provide photography, videography, surveying and other contracted services.

  4. Plan, organise, produce, edit and distribute visual content.

  5. Produce documentaries, interviews and historical archive material.

  6. Maintain records of contributor permissions and image usage rights.

  7. Publish and promote our work through our website, portfolios, exhibitions, social media, presentations and promotional materials.

  8. Meet legal, regulatory, accounting and contractual obligations.

  9. Maintain website functionality, security and performance.

  10. Protect our legitimate business interests, intellectual property and legal rights.

We will not use personal information for materially incompatible purposes without first considering the applicable legal requirements and providing additional privacy information where necessary.

5. Lawful Bases for Processing

Under UK GDPR, we must have a lawful basis for processing personal information.

The lawful basis depends on the purpose and circumstances of the processing.

Processing PurposeLawful BasisResponding to business enquiriesLegitimate interests or steps towards entering a contractDelivering contracted servicesPerformance of a contractManaging clients and suppliersContractual necessity or legitimate interestsAccounting and statutory recordsLegal obligationWebsite security and administrationLegitimate interestsPortfolio and promotional use of identifiable imageryLegitimate interests or consent, as appropriateDocumentary production and archivingLegitimate interests, consent or another applicable basis, depending on the circumstancesDirect electronic marketingConsent or another lawful basis where permittedNon-exempt website cookies and trackingConsent where required by PECR

Where we rely on legitimate interests, those interests may include operating and developing our business, producing and promoting our creative work, preserving documentary material, maintaining commercial relationships and protecting our services.

We consider individuals' privacy rights and interests before relying on this basis.

Where we rely on consent, individuals may withdraw that consent at any time. Withdrawal will not affect processing already carried out lawfully before consent was withdrawn.

6. Photography, Filming and Documentary Productions

Photography, filming and documentary production form a central part of our activities.

This includes commercial photography, industrial documentation, promotional films, interviews, historical documentaries and projects such as The Line.

We may record individuals during planned interviews, commissioned projects or general production activities.

Where appropriate, we use contributor release forms, filming notices, contractual agreements and other permission arrangements to explain the proposed use of recorded material.

Subject to applicable law and permissions, recorded material may be used for:

  • Documentary films and programmes;

  • Commercial video and photography projects;

  • Company portfolios and showreels;

  • Advertising and promotional campaigns;

  • Websites and social media;

  • Educational and training content;

  • Industry presentations and exhibitions;

  • Historical and editorial archives;

  • Broadcast, streaming, licensing and distribution;

  • Future productions consistent with the original permissions and applicable legal requirements.

Signed contributor agreements may grant Flux Visuals permission to edit, reproduce, adapt, publish, distribute and license recorded material.

A contributor release agreement does not remove an individual's statutory data protection rights.

We will consider any requests relating to identifiable footage or photographs in accordance with applicable law, contractual arrangements and the circumstances of publication.

In certain circumstances, removing material from previously distributed productions or publications may not be practicable. Any continuing use must nevertheless have an appropriate legal justification.

7. Marketing Communications

We may contact existing or prospective business clients regarding our services, project opportunities, relevant developments and company activities where permitted by law.

Marketing communications will be provided in accordance with applicable data protection and electronic marketing requirements.

Where consent is required, we will obtain it before sending marketing communications.

Individuals may opt out of direct marketing at any time by contacting us or using any unsubscribe facility provided.

We will not sell personal contact information to third-party marketing organisations.

8. Website Cookies and Analytics

Our website may use cookies and similar technologies to maintain functionality, improve user experience, support website security and understand visitor activity.

These may include:

  • Essential technologies: Necessary for website operation, security and requested functions.

  • Analytics technologies: Used to measure website traffic and performance.

  • Functional technologies: Used to remember selected preferences or support additional features.

  • Third-party technologies: Potentially used by embedded videos, social media content or other external services.

We will provide information about the actual technologies deployed on our website, including their purposes, providers and retention periods.

We will obtain consent where required by law and provide appropriate choices for managing non-essential technologies.

Cookie details: [Insert link to cookie policy or website cookie settings, following confirmation of the technologies installed.]

9. Sharing Personal Information

We may share personal information where necessary with:

  • Clients commissioning photography, videography or surveying services;

  • Authorised employees, contractors and production personnel;

  • Professional advisers, insurers and accountants;

  • Website hosting, IT, cloud storage and communications providers;

  • Video hosting and distribution platforms;

  • Broadcasters, publishers, media partners and production collaborators;

  • Regulators, public authorities or law enforcement bodies where legally required.

Any sharing will be subject to applicable law, relevant agreements and appropriate safeguards.

We do not sell personal information as a standalone commercial database.

Where we license photographs, footage or documentary material containing identifiable individuals, such licensing will be considered in accordance with the relevant release agreements, privacy obligations and lawful processing requirements.

10. International Transfers

Our business may use service providers or distribution platforms operating outside the United Kingdom.

Where personal information is transferred internationally, we will ensure that appropriate safeguards or applicable legal transfer mechanisms are used where required.

These may include transfers to countries covered by UK adequacy regulations or approved contractual safeguards.

Further information about relevant transfer arrangements may be requested using the contact details in this notice.

11. Data Storage and Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, loss or destruction.

These measures may include:

  • Access-controlled computers, storage devices and accounts;

  • Appropriate password and authentication controls;

  • Restricted access to project files;

  • Secure backup arrangements;

  • Confidentiality requirements for authorised personnel;

  • Secure handling of client and contributor records;

  • Appropriate procedures for managing security incidents.

No electronic transmission or storage system can be guaranteed completely secure.

12. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, subject to legal, contractual, legitimate business and archival requirements.

Our retention approach is as follows:

CategoryRetention ApproachEnquiries and correspondenceRetained while relevant to the enquiry or business relationship, subject to periodic reviewClient and project recordsRetained for the contract period and as necessary for legal, accounting and commercial obligationsFinancial and accounting recordsRetained for applicable statutory retention periodsContributor releasesRetained for as long as needed to evidence permissions, usage rights and related legal obligationsOriginal photography and footageRetained according to contractual requirements, project needs, lawful archival purposes and ongoing usage rightsDocumentary and historical materialMay be retained for extended periods where necessary and legally justifiedWebsite analytics informationRetained according to configured settings, applicable law and the relevant provider's retention controls

Where personal information is no longer required, we will delete, anonymise or otherwise securely dispose of it, where appropriate.

Retention of creative works does not mean personal information may be used without limitation.

13. Your Data Protection Rights

Depending on the circumstances and lawful basis, you may have the right to:

  • Request access to personal information held about you;

  • Request correction of inaccurate or incomplete information;

  • Request erasure of personal information;

  • Request restriction of certain processing activities;

  • Object to processing based on legitimate interests;

  • Request data portability where applicable;

  • Withdraw consent where processing relies on consent;

  • Challenge qualifying automated decisions, if applicable.

You have the right to object at any time to the processing of your personal information for direct marketing purposes.

Other rights, including the right to object to processing based on legitimate interests, may be subject to applicable legal conditions and exceptions.

To exercise your rights, contact us using the information in Section 2.

We may need to verify your identity before responding to a request.

We will respond within the time limits required by applicable data protection law.

14. Information Concerning Children

Our services are primarily intended for businesses and professional organisations.

Where children appear in commissioned photography, video productions or documentary material, we will take appropriate steps to protect their interests and obtain parental or guardian permissions where required.

We do not knowingly collect personal information from children through our website for marketing purposes without an appropriate lawful basis.

15. Third-Party Websites and Platforms

Our website may contain links to external websites, video hosting services and social media platforms.

These services may process personal information according to their own privacy notices and policies.

Flux Visuals Limited is not responsible for the privacy practices of independent third-party websites.

We encourage visitors to review the relevant policies before providing personal information.

16. Automated Decision-Making

We do not currently intend to make decisions about individuals solely through automated processing where those decisions produce legal or similarly significant effects.

If this changes, we will update this notice and provide any additional information required by law.

17. Complaints

If you have concerns about how Flux Visuals Limited handles your personal information, please contact us first so that we can investigate.

You also have the right to raise a complaint with the UK Information Commissioner's Office (ICO).

Information Commissioner's Office
Website: https://ico.org.uk
Telephone: 0303 123 1113

18. Changes to This Privacy Notice

We may update this Privacy Notice periodically to reflect changes in our services, business activities, technology or legal obligations.

The latest version will be published on our website, together with the date of the most recent update.

Where significant changes affect how personal information is used, we will provide further notification where required.

19. Contact Us

For questions about this Privacy Notice, our handling of personal information, or to exercise your data protection rights, please contact:

Flux Visuals Limited
Website: https://www.fluxvisuals.uk
Email: info@fluxvisuals.uk

Please include sufficient information to identify your enquiry, but avoid sending unnecessary sensitive personal information.